Shop Diamonds By Shape

Choosing your diamond will be one of the most exciting decisions you will ever make. All of our diamond rings are designed to perfection. Each diamond is chosen individually and carefully sourced by the world's best. Let's start with your favorite.

Featured collection

Our engagement rings are made with the highest quality diamonds and intricate details. From their distinctive cuts to their stunning sparkle, these are sure to impress. Enjoy the added brilliance of our high-grade diamonds for a lifetime of happiness.

Your Love story starts here

Join our happy family of customers and experience the joy of shopping with us.

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My Passion

What fueled the start of Simon B. Jewels? Simple, a passion to create and design one-of-a-kind pieces that differ from other fine jewelry companies, but still provide the best product on the market. Simon B’s extensive knowledge of jewelry, art, and graphic design allows him to create luxury pieces with an artisan touch. These remarkable custom-made treasures are unparallel and will be cherished for years to come.

IN THE HEART OF NYC'S DIAMOND DISTRCIT