About us

Simon B Jewels wasn’t born from a logo — it was born from craft.

I started in the industry as a professional diamond setter, working on pieces for luxury houses and private jewelers. I handled stones worth hundreds of thousands and even millions of dollars, where one slip of the hand could cost a fortune.
That level of pressure — that level of precision — shaped the way I work today.
Clean. Exact. No shortcuts.

But my eye didn’t come only from the bench. It came from art.

Before I ever launched my own brand, I spent years doing professional jewelry photography and digital design. I would shoot a piece, sketch my own ideas, and redesign rings from scratch — pixel by pixel, line by line. That’s where I learned to see shape, proportion, and beauty the way an artist sees a canvas.

That combination — master craftsman + visual artist — is the foundation of Simon B Jewels.

I sharpened everything inside my family’s jewelry business:
the setting work, the design work, the editing, the sales, the customer experience. I lived inside the craft every single day, building not just jewelry but a vision.

And along the way, something rare happened.

Some customers didn’t stay “customers.”
They became friends — real ones.
Because when you design a piece for someone, when you set stones for their engagement, their milestone, their memories… there’s a bond that forms.
A craft-bond. A trust-bond.
The kind of bond you can’t fake.

That’s why this brand is personal.

Simon B Jewels is built on three principles:

1. Superior craftsmanship — real quality, no gimmicks.
2. Honest pricing — luxury without luxury markups.
3. Personal artistry — every design starts from a real creative process.

If I wouldn’t design it, wear it, gift it, or put my name on it — it doesn’t go up.

Every ring, every edit, every photo, every detail is touched by me.
No outsourcing my identity. No fake story.
Just real work, real craft, and pieces made to last.

Welcome to what I’ve been building my entire life.
Welcome to Simon B Jewels.